The charity wanted materials that didn’t just inform, they needed to feel human, grounded, and purposeful. From the very beginning, the emphasis was on texture, earthy tones, and cultural resonance.

Each item needed to:

• Be easy to distribute, gift, or display
• Feel authentic, not overly polished
• Reflect the charity’s values of solidarity, sustainability, and storytelling

1. Postcards

• Designed to share messages from the charity and partners in Timbuktu
• Illustrated motifs inspired by West African patterns and rural Welsh textures
• Space for handwritten notes, personal connection was key
• Printed on rustic, recycled, thick card for warmth and durability

2. Fliers

• Informational fliers featuring project updates, donation info, and event listings
• Clean layout with layered photography and soft serif headings
• Designed to fold down easily for stalls, shops, and letterboxes

3. A3 Posters & Prints

• Used to advertise fundraisers, storytelling nights, and workshops
• Bold, textured backgrounds to evoke heritage and place
• Strong call-to-action space and stylised typography

4. Branded Coasters

• Square coasters featuring quotes, facts and imagery
• Designed as memorable, functional keepsakes for events or donations
• Card stock was intentionally grainy and tactile, no gloss, no plastic

One of the standout aspects of this project was the commitment to tactile, sustainable materials. Every piece was printed on:

• Uncoated, thick card stock for a natural feel
• Recycled paper where possible
• Hand-chosen finishes that aligned with the values of environmental care and honest storytelling.

This gave the designs weight and soul, something you could feel in your hands.

The result was a set of print assets that felt:

• Honest and culturally respectful
• Warm and community-minded
• Beautiful without excess

They became not just materials, but conversation pieces, shared in local cafés, sent across borders, and proudly displayed at events.