The original brand felt outdated and inconsistent across materials. The goal was to elevate the visual identity without losing the approachable, sporty vibe that makes the centre a local favourite.

We needed a visual system that worked everywhere, from a court-side poster to a printed tee to 10 feet of external signage. That meant designing with both flexibility and impact.

Logo & Colour Update

• Refined the existing logo into a sharper, more scalable version
• Introduced a bold, sporty colour palette — vibrant but not overwhelming
• Created clear brand guidelines to ensure consistent usage across signage, apparel, and print

Typography & Layouts 

• Selected a strong, modern sans-serif font for headlines and signage
• Used modular grid layouts for event flyers, timetables, and notices
• Balanced clarity and energy, sporty, not shouty

Apparel Design

Designed branded T-shirts for staff and club use

Building Signage

Large-format external signage for visibility from the road

Internal directional signs and poster boards

Print Materials

A variety of print-ready templates were created 

The refreshed branding instantly lifted the centre’s visual presence, creating consistency and energy across every touchpoint. Staff looked unified, signage drew new attention, and printed materials became easier to read and more enjoyable to interact with.

This project is a perfect example of multi-format branding done right, bold, functional, and rooted in purpose.