The Dog House Groomers
Creating a confident, playful brand for a dog grooming business with charm, clarity, and personality.
Studio Mission: To create a cohesive, trustworthy, and approachable brand identity for a local dog groomer that would attract loyal clients, stand out in a crowded local market, and reflect the warmth and professionalism of the service.
The vision behind the brand
The Dog House Groomer needed a visual identity that was:
- Approachable & professional: Clean design that inspires trust
- Playful & modern: With hints of personality through colour and tone
- Locally grounded: Building a loyal customer base through friendliness and familiarity
Visual Identity
The brand combines clean typefaces with a fresh, vibrant colour palette to suggest both cleanliness and fun — essential in the grooming industry.
Subtle dog-themed motifs were used across print and digital assets to reinforce consistency.
Print materials included:
- Custom-designed business cards featuring key contact info, social handles, and a promotional slogan
- A branded Fur-ever Loyalty Card to reward returning clients with a stamp-based discount
- Consistent layout across both items, with contact details and location at a glance
Social set up and launch
We built the brand’s Instagram presence from scratch:
- Designed branded highlight covers
- Created a content plan using lifestyle imagery and service updates
- Crafted an initial batch of caption templates
- Provided hashtag recommendations and posting schedule guidance
Focus: Building local visibility and connecting directly with dog-loving Exeter locals.
The result?
The Dog House Groomer launched with a strong, confident identity that immediately resonated with local clients.
The branding made the business look professional from day one, with a warm tone, engaging visuals, and user-friendly print and digital assets.
Deliverables:
Brand logo & palette
Custom business & loyalty cards
Brand photos
Social media setup
Follow along on Facebook & Instagram: @thedoghousegroomers